Press Releases

2012-11-19

Serving up beverages on the subcontinent! LANXESS at “Drinktec India".

Material Protection Products business unit (BU MPP) was represented with a booth at “Drinktec India" as part of the German federal participation.

Mumbai, India -

For the first time, the Material Protection Products business unit (BU MPP) was represented with a booth at “Drinktec India" as part of the German federal participation. Visitors to the 24 square meter booth could obtain information about LANXESS products.

The BU MPP thus had the opportunity to strengthen its presence on the Indian market. Earlier this year the BU received registration for the Indian market for its product Velcorin - a cold sterilization agent for drinks. Consequently, Drinktec India was an excellent platform to explain the advantages of Velcorin, and to network with potential customers.

At the trade fair, the BU MPP also presented two lectures to visitors, focusing on the topics: safe filling of beverages and the advantages of cold-bottled drinks. Through these lectures, the BU MPP introduce itself as a viable partner for the industry.

In India, beverages are often bottled hot and mixed with lots of preservatives. Here, Velcorin offers a good alternative for manufacturing fresh and robust drinks: It controls a large number of drink-damaging germs, and thus allows for an aseptic drink production. Particularly in India, the use of Velcorin will allow manufacturers the possibility to produce in a sustainable manner, as less energy and PET are needed in the bottling process.

The Indian market is growing well above average. New drinks are constantly being brought onto the market, such as energy drinks or flavored water. After China, India is the largest market for beverages in Asia.